On Restaurant Marketing:
1) Interview with Zankou Chicken’s Marketing Director Dikran Iskenderian (combine biography update with the 2 Dikran chapters)
12 Tips on How to Increase Customer Satisfaction in the Restaurant Industry (CRM) DONE 3) 9 Questions That Help Determine Price Strategy **
4) To Franchise or not to Franchise?
5) The 12 Characteristics of Great Managers
6) The Yin and Yang of Yelp (combine the best of Yelp chapters in this lecture)
7) The Pros and Cons of Delivery
8) Principles of Strategic Business Marketing with Vartkes Iskenderian
9) 52 Ways to Increase Restaurant Sales
10) Secrets of Exponential Growth
11) Locations, Landlords, Leases and Lawyers 12) Organizing and Creating Great Menus *****
13) Risk Management: How to Keep costs down for Workers’ Comp Insurance Premiums.
14) The 12 Methods to Reducing POS errors
15) The New product Life-cycle
1) The 12 Styles of Leadership
2) Why the customer is always King 3) Customer Relationship Management
4) Why Teams (and not money) Make the World go Round
5) The Power of Reciprocity
6) Is Good leadership a Marketing Role?
7) Why The Customer is Not Always Right
8) Fundamentals of having a “Legacy Business”
9) Are Coupons Good for Business?
10) Maximum Wages for Minimal Skill? How to mitigate the risks associated with mandatory minimum wage increases
11) The Different Pricing Strategies Explained ****
12) The 12.5 S’s of Leadership
13) The Art of Negotiation
14) What is Branding and what does it entail?
15) 10 ways to throw a great Grand Opening